It is the first, most prominent price option, so buyers are most likely to purchase the product from the Buy Box. Winning the Buy Box is critical for making sales. The Buy Box is the first available price option on a shared Walmart listing. When Walmart sellers share a listing with merchants offering the same product, winning the sale is all about securing the Buy Box. Need a quick review? Here are the metrics we covered in this section: The “Highest Rating” filter depends on the average rating of your product as well as the average product ratings of your competitors. Products that receive high amounts of traffic are more likely to be purchased if pricing and other factors are also set appropriately.Īnother product search filter that depends on metrics is the “Highest Rating” filter. Likewise, merchants should check their traffic, or item page views rate. Knowing whether visitors are purchasing an item helps sellers understand whether and how their total unit sales rate should be increased. Sellers who want to rank high on the Best Seller filter should also check their conversion rate, which indicates the percentage of traffic that resulted in sales.
For example, the “Best Seller” filter depends, of course, on the merchant’s number of sales, or total unit sales. However, the other search filters buyers can choose are impacted by seller metrics. The marketplace only states that using SEO can affect how your listing appears in Walmart search results. Walmart has not disclosed which metrics determine the “Best Match” search rankings. When you search for an item on Walmart, the marketplace automatically shows the “Best Match” results. Product rankingĪ buyer is much more likely to buy your product if it is listed as one of the first few search results on Walmart. We cover where to find these metrics in more detail down below.īy understanding how data affects each factor, sellers can attract the attention of more customers and build relationships with repeat customers. These factors are heavily shaped by seller account metrics. product reviews and seller ratings: how many product reviews and seller ratings the merchant has and how positive or negative this feedback is.Buy Box placement: whether the seller’s product made the Buy Box or not.product ranking: the point at which the product appears in search results.When customers visit Walmart’s online store, the likelihood of them buying your product depends on your: Merchants who use data to encourage returning and new customers to make purchases will have a competitive advantage - not only in the short-term, but also in the future when Walmart’s marketplace has expanded. Walmart sellers who monitor their metrics and apply their insights to improve their performance will be set up to grow their business. To help Walmart sellers get started, we’ve created a guide to tracking and applying data on the marketplace for better growth. By building a large customer base early on, they’ll have a major competitive advantage over the majority of sellers once the marketplace becomes larger. Sellers who use metrics now can establish themselves as strong merchants before the marketplace gets big.
Walmart sellers face a relatively small amount of competition - the marketplace hosts thousands of sellers today, while Amazon hosts over 2 million sellers - and using data is critical to their success.
Data empowers sellers to stay ahead of their future competitors.
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